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Page review board

72 pages · 513 sections. Tick as you go, set a status, leave notes for the team.

Why 68 pages and not 443

The live site is 443 URLs. An audit found it was mostly the same page repeated, so 381 retired URLs now redirect into 37 of the pages that survived. Nothing was deleted without a destination except one.

163 Folded into a hub Retired in favour of the page that absorbed its subject.
106 Neighbourhood page One skeleton page per town per service, with the town name swapped in. They competed with each other and with the market page for the same query, so none of them won. The towns survive as a linked list on the market page, which is the page that can actually rank.
106 Duplicate slug The same service reachable at several spellings — residential-roofing, roofing-services, roof-installation. Google had to pick one and split the value across the rest.
5 Duplicate conversion page Four free-estimate pages and four thank-you pages. One of each is all a site needs; the duplicates diluted the conversion path and the tracking on it.
1 Deleted outright (410) A page with no successor and nothing worth passing on. A 410 tells Google it is gone on purpose, which drops it faster and more cleanly than a 404.

Open any page below to see exactly which old URLs fold into it. A page with none is a page that is genuinely new rather than a survivor.

Company and national 21

National home Open ↗
Company / legal Open ↗
Company / legal noindex Open ↗
Company / legal noindex Open ↗
Conversion ←11 Open ↗
National service Open ↗
Company / legal noindex Open ↗
Company / legal noindex Open ↗
National service Open ↗
Company / legal Open ↗
Company / legal Open ↗
Company / legal Open ↗
National service Open ↗
Company / legal Open ↗
Company / legal Open ↗
Company / legal Open ↗
Company / legal noindex Open ↗
Company / legal Open ↗
Company / legal noindex Open ↗
Conversion ←9 noindex Open ↗
National service Open ↗

Cincinnati 18

Market landing ←10 Open ↗
Company / legal Open ↗
Service hub ←3 Open ↗
Conversion Open ↗
Company / legal noindex Open ↗
Service hub ←21 Open ↗
Location Open ↗
Location Open ↗
Company / legal noindex Open ↗
Service hub ←14 Open ↗
Sub-service ←20 Open ↗
Sub-service ←15 Open ↗
Sub-service ←3 Open ↗
Service hub ←5 Open ↗
Sub-service ←8 Open ↗
Sub-service ←15 Open ↗
Sub-service ←3 Open ↗
Service hub ←1 Open ↗

Columbus 16

Market landing ←11 Open ↗
Company / legal Open ↗
Conversion Open ↗
Company / legal noindex Open ↗
Service hub ←21 Open ↗
Location ←4 Open ↗
Company / legal noindex Open ↗
Service hub ←17 Open ↗
Sub-service ←20 Open ↗
Sub-service ←15 Open ↗
Sub-service ←3 Open ↗
Service hub ←5 Open ↗
Sub-service ←8 Open ↗
Sub-service ←15 Open ↗
Sub-service ←3 Open ↗
Service hub ←1 Open ↗

St. Louis 17

Market landing ←11 Open ↗
Company / legal Open ↗
Conversion Open ↗
Company / legal noindex Open ↗
Service hub ←21 Open ↗
Location Open ↗
Location Open ↗
Company / legal noindex Open ↗
Service hub ←17 Open ↗
Sub-service ←20 Open ↗
Sub-service ←15 Open ↗
Sub-service ←3 Open ↗
Service hub ←5 Open ↗
Sub-service ←8 Open ↗
Sub-service ←15 Open ↗
Sub-service ←3 Open ↗
Service hub ←1 Open ↗
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